Makes analysis Essay Example for Free

Makes analysis Essay An interview can be defined as a purposeful discussion between two or more people (Kahn and Cannell, 1957, cited in Saunders et al, 2003). There are several types of interviews, including structured, semi-structured and unstructured. Structured interviews have the advantage of all respondents being asked the same set of questions, which makes analysis of the results easier in terms of comparison and spotting trends. Semi-structured interviews are non-standardised, which indicates that the researcher may simply be using a list of themes and questions that need to be covered, but each interview is different, and will cover different topics, dependant on the variation in respondents. Unstructured interviews are informal and give the interviewer the freedom to discuss any topic, while keeping the research objective the main focus. The interviewee has the freedom to discuss their experiences without being restrained by pre-set questions. The author believes that the most effective interview technique for this type of research is to use structured interviews, with respondents that can be recruited to fit a set quota, which stipulates the age, sex and socio-economic group of each. An interviewer-administered questionnaire is thought to be preferable to a self-administered questionnaire, because of the nature of the questions, which will require the interviewer to record verbatim. A fixed quota requires the interviewer to recruit a preset group of people, and other quota requirements can be set to ensure that the interviewees are in a position to discuss the main topic (i. e. a condition of fulfilling the quota would be having purchased a house within a set time frame). The topics to cover during the interviews could include the interviewees experiences with their mortgage provider and estate agent during the process of buying their house; how they think the process could be improved, and a list of suggestions on how to improve the system, for respondents to select for themselves. By using a combination of open and closed questions, it allows personal opinions to be recorded, and specific attributes to be measured (e. g. the level of satisfaction of service that the mortgage provider offered, using the likert scale). Additional services to be offered would be identified using the research as outlined in section 4. 0. The element of aftercare needs to be considered, as any action recommended by the seller should be undertaken by the buyer, after the sale has completed, e. g. if plumbing is not up to standard, and the buyer has been informed of this, it is their responsibility to fix the problem when the property transfers hands. The proposed service is supposed to make life easier on its customers, by doing all the hard work for them. This may be an easier task once government legislation has passed stipulating the necessity for information to be provided by both parties before offers are made on the property. Changes in the overall process will eventually change the outcome and impact on consumers, but until then, consumers will simply have to cope.